Kathy Barry, MSW, MBA, Principal Consultant
Kathy has over 18 years of lifescience marketing and communication experience spanning pharmaceutical product management, corporate and marketing communications and public relations. Kathy has helped to pioneer patient engagement and disease awareness initiatives for global clients throughout Europe, Asia and the Americas for indications including multiple sclerosis, epilepsy, Parkinson’s disease, hemophilia, lupus and Gaucher’s disease.
Kathy served as Senior Vice President for the Snow Companies where she managed Patient Ambassador programs and direct to patient marketing strategies for global clients. Kathy was a marketing brand leader at EMD Serono, where she led professional and patient marketing initiatives in support of Rebif for multiple sclerosis. Earlier in her career, Kathy managed global marketing communications at Epix Pharmaceuticals as well as served as Account Director at Feinstein Kean Healthcare, a lifescience communications agency, where she managed their Canadian practice.
Kathy’s range of professional experiences, ability to connect with patients and knowledge of international pharmaceutical regulations have enabled her to partner with global clients to help them navigate internal and external challenges to align with patient advocacy and deliver innovative and successful disease awareness and patient engagement programs.
She holds a Bachelor of Science in Biology from the College of the Holy Cross, a Master of Social Work from Boston College, and an MBA from the Boston College Carroll School of Management.